Haiti & Emergency Donors

Check out Bryan Miller's entry on Haiti. As usual, Bryan has keen insights on creating coherent online donor experiences. I particularly like his ideas of giving donors communication options and asking their interests. These have worked well in my experience.

While on the subject of emergency donors, here's an interesting finding that reminds us that not all emergency donors are created equal. This splits SE Asia tsunami donors according to their 1st gift amount. Look at the difference in LTV!

You may find that a good percentage of your emergency donors are in the $100+ category. You can afford to develop special approaches for these high-end donors.